Critical Alert Systems (CAS) offers the most advanced, reliable and secure Nurse Call system on the market. Our software-driven solutions, clinical workflow expertise, hardware products and integrated partner offerings enable hospitals to improve patient satisfaction, enhance outcomes and drive down costs. Our focus on clinical productivity, innovative use of technology, and patient safety leads to quieter, more efficient units, improved outcomes for patients, and better utilization of your nursing resources.
Chief Executive Officer
John Elms is the Chief Executive Officer at Critical Alert Systems and is an accomplished executive with over twenty-five years of executive leadership in the high tech industry including CEO roles at both public and privately-held companies, a venture-backed startup, and his own entrepreneurial ventures. His deep expertise in operations, sales & marketing and finance coupled with exceptional communication skills allow him to create rapid transformational change in the companies at which, and with which, he works.
John holds a bachelor of liberal arts with honors from Harvard University. He is conversant in Mandarin Chinese with reading and writing skills at the upper-intermediate level. Relocating to Jacksonville, FL from Boulder, CO, John looks forward to spending his free time in the outdoors, enjoying coastal activities, fishing and bicycling.
Chief Financial Officer
Dave is a graduate of the State University of New York from which he holds a Bachelor’s degree in Business Administration. He has over 20 years’ experience as a Controller/ DOF / CFO with considerable experience in multiple industries including manufacturing, wholesale, freight hauling, lodging, telecom, pharmacy, lumber, restaurant, fitness and convenience store operations.
Dave is a certified grant writer, lean manufacturing green belt and has extensive experience in designing and implementing ERP platforms. In 2015 he was recognized by the Tampa Bay Business Journal as CFO of the Year. He has a strong background in economic development initiatives, corporate finance, insurance, human resources and strategic planning.
In his spare time, Dave is an avid outdoorsman and enjoys spending time with his children.
Vice President of Research & Development
April has over 16 years of software development experience. She is a graduate of University of South Florida College of Engineering with a BS in Computer Engineering. She began her career at Paradyne (Zhone Technologies) as a firmware engineer in the Tampa area and gained valuable experience in an ISO 9001 certified environment. She made the move to the Jacksonville area where she entered the healthcare industry with her role as software engineer for Amcom Software(Spok). During her tenure at Amcom Software (Spok), she utilized her broad range of experience to first develop industry leading software and later manage integrations for those software products.
In 2014, April joined Critical Alert as Product Manager of their CommonPath nurse call. She brings to this role a proven results driven track record and an in-depth knowledge of the industry. During her down time she enjoys traveling and spending time with her family and friends.
Vice President of Sales
Cliff brings 20+ years of sales experience in healthcare in sales and management positions in start-ups to multi-billion dollar healthcare companies such as Stanley Healthcare, Hill-Rom, ELERTS Corporation and RF Technologies.
Cliff has focused his entire career on connecting clients with solutions that improve patient safety, staff safety and operational efficiencies. Among his multi-disciplinary experiences, Cliff offers expertise in complex sales projects, technical sales and direct and channel partner program management.
Cliff spends his free time enjoying his children’s athletic and extracurricular activities. He is also fully immersed himself in all-things-soccer as a player, coach and organizer of a youth soccer organization.
Vice President of Marketing
Josh brings 19 years of sales and marketing expertise in start-ups and mid-level technology firms. While his career has primarily been focused on generating business in the acute and sub-acute healthcare sector, Josh has considerable experience in the federal/state/local government, banking and real estate industries.
Josh’s diverse background includes executive leadership and business development roles in both marketing and sales at MediTract, Inc., SAI Global, ACF Technologies and Qmatic. Certified in healthcare compliance, Josh brings a diverse understanding of regulatory compliance, enterprise risk management, finance and audit.
Josh is a proud father of two and is a whitewater paddler, cyclist, hiker and musician.
Vice President of Human Resources
Melinda joined the Critical Alert team in 2013. She brings 15+ years of diverse HR and management expertise in small to mid-size organizations. Her broad range of experience includes compensation & benefits, performance management, workforce relations, planning, training & development, regulatory compliance, policy design & legal, talent acquisition, payroll & performance management.
She started her professional career in the Jacksonville legal community, managing and supporting all aspects of the business for a large law practice. Melinda earned a B.S. in Business Administration with a focus in Human Resource Management.
Melinda is a native Floridian and enjoys spending her free time by the pool or on the beach with her family and friends.
Director of Clinical Services
With over 20 years of clinical experience and leadership as a Registered Nurse in Emergency Department, ICU and Cardiac Critical Care settings, Suzanne offers her considerable expertise to help our clients maximize workflow efficiencies and enhance caregiver communication. She also brings an extensive background in Clinical Consulting and management for companies such as Medhost, Emergin-Philips, Vocera and Extension. Suzanne collaborates with clinical leadership and staff alike to help achieve their patient safety, quality and staff satisfaction goals. Her team deploys proven methodologies focused on improved HCAHPS scores, higher rates of staff adoption and better utilization of resources.
Her free-time is spent with her husband and family camping, golfing and scuba diving.
In 2012, Critical Alert brought new investment and leadership to lntego Systems™, a 30-year pioneer in nurse call systems serving the acute care industry. Created to be a single-source provider for hospitals and healthcare facilities in need of advanced nurse call solutions, Critical Alert offers a unique, clinically-based software and hardware application with the goal of improving patient satisfaction and safety by streamlining patient-to-caregiver communications.
Offering a highly configurable, software-driven Nurse Call solution with native integration to industry-leading communications and RTLS devices